Broking: not just a funny word

I learned a new word today. My company strives for "broking excellence" in the insurance brokerage market (I don't really know what that is - I have a lot to learn, even though I've been here 3 years -my job is related to a different branch of the company).

Although, I guess Merriam-Webster recognizes it as a word:

Main Entry: bro·king Function: noun Date: 1569 chiefly British : the business of
a broker : brokerage

The business of broking sounds a lot like Wall Street trading to my uneducated ear. There are big centers around the world, with open cubicle format and big monitors on the walls showing current quotes/prices and such.

At any rate...I started out thinking "broking" was a funny word, but ended up feeling overwhelmed by an industry I didn't know existed that's actually related to the paycheck I bring home.